SEM — Google Ads & Paid Search Marketing

SEM / Google Ads Course Overview

Master Google Ads and paid search marketing to drive targeted traffic and maximize ROI. Learn to create, manage, and optimize Search, Display, Shopping, and Video campaigns for UAE businesses.

Course Highlights

• Google Ads Search, Display, Shopping & YouTube
• Keyword strategy and bidding
• Ad copywriting and A/B testing
• Conversion tracking and ROI measurement
• Google Ads certification preparation

What You Will Learn

• Google Ads account setup and structure
• Keyword match types and search intent
• Ad copy creation and quality score
• Bidding strategies (manual, tCPA, tROAS)
• Remarketing and audience targeting
• Google Display Network campaigns
• Shopping campaigns for e-commerce
• Performance Max campaigns

Who Should Take This Course

• Digital marketers
• Business owners running Google Ads
• Marketing agencies
• E-commerce professionals

Questions & Answers

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